Vertical short form, run for you

Your best footage is still sitting unedited.

You record consistently. The shorts don't ship consistently. I close that gap: a steady run of verticals every week, each one cut to survive the first two seconds and built to hold the middle.

Tell me what you're sitting on

Curitiba, BRT (UTC-3)

Selected shorts

Every one of these had to earn its first two seconds.

Muted loops, no sound, nothing playing that you didn't scroll to. Each one is how a published short opens: the first seconds, exactly as they shipped.

  • Java Challengers
  • Zilda Del Prette
  • Dev em Dobro
  • Júlio
  • Delta
  • Java Challengers
  • Júlio
  • Zilda Del Prette

Cases

What the cut was actually solving.

Two pieces opened up: the goal, the call I made in the edit, and the number, if there's a real one.

Case 01 Java Challengers (Rafael del Nero)
What the video had to do

Stop Java developers who feel buried by everything they're supposed to learn, and keep them through a four-step fix without it turning into a lecture.

The decision I made

The headline is on screen before he says a word, boxed so it reads with the sound off. Each step gets its own title card, so anyone who lands at second 30 still knows where they are. One cutaway, on the line about feeling overwhelmed, the only line that needed a picture.

VIEWS 742K
Watch the full cut →
Case 02 Dev em Dobro
What the video had to do

Turn a tools tutorial into a lead magnet: get developers to comment one word so the automation sends them the full walkthrough.

The decision I made

I split the frame: the graphic on top, his face below, so the steps read like a checklist and he never leaves the shot. The price counts up to R$10,000 and then drops to zero, putting the whole promise in one number before step one. The call to comment is built as a chat field being typed into, so it looks like something you do, not something you're told.

VIEWS 41.5K
COMMENTS 2,148
Watch the full cut →

How it works

You record. I handle everything after that.

Four steps from the raw file to a published run. No packages, no price list here, and nothing you have to prepare.

  1. 01

    You drop the raw file.

    The whole recording, however you shot it. No trimming, no markers, no note telling me where the good part is. Picking that out is the work you're hiring me for. A folder link is enough.

  2. 02

    I find where it starts.

    I go through the full recording looking for the moments that survive without setup: the ones that open cold on a hook and pay off before a thumb moves. Most recordings hide three or four.

  3. 03

    You see a first pass.

    Vertical, captioned, hook already in place. You approve it, or you tell me it doesn't sound like you. How many rounds that takes is scoped in your proposal, not discovered after it.

  4. 04

    The run keeps going.

    You keep recording. You never open a timeline. Cadence and turnaround are set in your proposal, sized to how much you record.

Who you're handing it to

Short form is the only thing I do.

I've been editing since 2011 — the last seven years professionally, cutting vertical short form for talking-head channels: programmers, psychologists, schools.

The niche changes; the problem doesn't. A talking-head short lives or dies on where the cut opens and whether the captions carry the pacing — and after fifteen years in a timeline, I find that opening faster than the person who recorded it.

Start here

Tell me what you're sitting on.

The more specific you are about what these shorts have to do for your business, the more useful my first reply is.

No budget field, on purpose. That conversation happens on the call.